How to create a Facebook Page for your business
Creating a Facebook page for your business is a relatively important step when setting up a new business (or adapting your business for today's digital world).
Why create a Facebook page for your business?
Creating a Facebook page for your business is a relatively important step when setting up a new business (or adapting your business for today's digital world). It is important because it allows for you to:
- Increase visibility and potentially lead to organic traffic
- Allow you to purchase ads on Meta platforms for your business
- Provides credibility for your business
How do you do it?
Before we start, you will need a personal Facebook account to follow these steps.
To start with, head to https://www.facebook.com/pages/. There you can see all Facebook Pages you manage and from the left panel, you can create a new Facebook Page.
A dialog should now appear. On this dialog, just select "Public Page". This allows you to create a new page for your business.
From this page you can add a business/page name, category and bio. You can change these later so don't worry too much about them but I would be sure that your business name matches.
Once you have done that, your Facebook Page has been created.
How often should you post?
Posting somewhere between 3-5 times a week is a good amount to post. We've heard from businesses who post less and who post more with both better success and worse success. There is no hard and fast rule. You should post about relevant topics that might appeal to your audience.
Cross-posting solutions
To make posting to multiple platforms at once easier, there are different solutions (most of which are paid) that allow you to post once and then have the app/website manage posting to all of your socials for you. We are working on DACCAA Sync that allows you to post to multiple platforms at once but at the time of writing it is far from finished.
Meta Business Suite
The Meta Business Suite allows posting across all of Meta's products from one simple interface. It is completely free and is often seen as the best way to manage social posts to Meta's products unless you pay for a different third party service.
Hootsuite
Hootsuite is a very expensive popular option for this. It provides a lot of insights into the posts and allows for the creation to go to multiple platforms.
DACCAA Sync
We are working on a tool that will allow cross-posting between all major social networks. It is still in development and we aim to release it a lot cheaper than our competitors.
We hope you enjoyed this blog post. There will be more coming soon.